India | Trade Mission with Demissionary Minister President Rutte

Interested in enhancing your partnerships with the Indian healthcare market? Join the trade mission to India. Demissionary Prime Minister Mark Rutte intends to join part of the mission (subject to confirmation).

When: 10-14 September 2023
Where: Bangalore and Hyderabad (TBC), India
For: Dutch organisations active in MedTech. The programme of this mission can be of relevance for organisations interested in collaborating in the public healthcare system.

There are 3 main reasons to join this trade mission:

India’s medical technology sector is about $11 billion in size. The total industry is growing at a rate of 10 to 12% (CAGR) each year. Of this growth, 75% comes from imports. This offers opportunities for Dutch companies that want to do business in India, especially within private hospitals.

With its recently approved National Medical Devices Policy, India aims to place the medical devices sector on an accelerated path of growth with a patient-centric approach to meet the evolving healthcare needs of patients. On the one hand, the programme is intended to facilitate the growth of the medical device industry by streamlining regulation, stimulating innovation, and setting up centers of excellence. On the other, (new) Dutch players coming to the Indian market should be aware of the push for Made in India and consider teaming up with local (production) partners as part of their market entry strategy. For instance, to find the right balance between, quality, volume, and price level appropriate for the Indian market. Various schemes for the promotion of medical device manufacturing exist. India’s strength in low-cost innovation provides opportunities for the Dutch companies to co-create at a scale that could be attractive for global markets across areas such as robotics, minimally invasive techniques and other innovative med-tech solutions.

India has introduced digital healthcare very quickly due to the corona pandemic. Care at a distance and patient-oriented care also receive a lot of attention. Ayushman Bharat Digital Mission (ABDM) aims to connect digital health solutions between hospitals. ABDM offers opportunities for Dutch organisations to deliver or co-create solutions with Indian partners.

During the mission, Dutch participants will become acquainted with important MedTech players in Bangalore and Hyderabad (tbc). These are private hospitals and hospital associations, incubators and accelerators, and possible other partners such as major employers covering healthcare services. If participants joining the mission are interested in collaborating in the public healthcare system in India, key representatives from the New Delhi government working in this sphere will be invited to the sessions in Bangalore.

The presence of minister(s) in this trade mission allows you to establish and expand contacts at a high level. You can also sign potential contracts, a letter of intent or a Memorandum of Understanding (MoU) in their presence, creating extra visibility for your project or investment.

• Early morning: Arrival in India (Bangalore), transfer and check-in hotel (all at own convenience).
• Morning and afternoon: Time off.
• Evening: Informal programme to get to know the Dutch delegation. Meet & greet Dutch business delegation with Demissionary Prime Minister Rutte (tbc).

• Morning
  Kick-off meeting Dutch business delegation with Demissionary Prime Minister Rutte.
• Morning
  High-level roundtable discussion on public-private collaboration and leadership in the sector to strengthen India’s health system.
  Break-out sessions on different topics that are dependent on the focus of mission participants. Possibility of discussing topics around strengthening India’s public health care system, including national government officials’ engagements in these discussions.
• Afternoon
  Networking lunch with roundtable participants.
  Individual matchmaking, organised by a local matchmaker.
• Evening
  Trade reception with Demissionary Prime Minister Rutte (to be confirmed). At the trade reception, there is the possibility of signing contracts, letters of intent, or an MoU.

• Morning
  Field visit to a private hospital in Bangalore
• Afternoon
  Lunch, followed by a round table discussion with members of NatHealth Healthcare Federation of India in Bangalore. These include private hospitals or private hospital associations, and possible major employers working with CSR programmes covering healthcare for employees.
• Evening
  Flight from Bangalore to Hyderabad, check-in hotel (tbc)

• Morning
  Workshop with the Government of Telangana on the upcoming Product Linked Schemes (PLI), that promote the manufacturing of medical devices. Moreover, visiting Hyderabad is interesting since the city hosts an extensive MedTech park and is considered a global vaccination hub. Awareness of these local manufacturing incentives is important for NL companies to consider in their market (entry) strategies.
• Afternoon
  Networking lunch & matchmaking at Apollo Hospitals Pro Health, 24*7, and accelerator. Apollo is one of the largest private hospital chains in India. Companies will be matched to relevant stakeholders within the hospital group to identify possible business opportunities.
• Evening
  Dinner at own convenience.

• Morning
  Session with MedTech ecosystem partners including the Indian Institute of Information Technology, (IIT) Hyderabad and Technology Hub (T-Hub). T-Hub is an innovation intermediary and business incubator, partnering between the Government of Telangana, three academic institutes in Hyderabad (the IIT Hyderabad, the Indian School of Business and the National Academy of Legal Studies and Research) and the private sector.
• Afternoon
  Lunch, Company/ site visit(s), and debriefing.
• Evening
  Departure from Hyderabad to the Netherlands at own convenience.

Participation costs € 950 per organisation (for a maximum of 2 people). There is an additional cost of € 475 for each additional person.

If more people from your organisation register, they can – if desired – follow different sector programmes (e.g. Key Enabling Technologies). However, individual matchmaking can only be requested for one sector programme per organisation. See for more information on the webpage of the Netherlands Enterprise Agencies (RVO).

Included in the participation fee are participation in the joint programme components, individual matchmaking, local support by the organisation, and local transport (related to the mission programme).

Do you have any questions about the programme or logistics and financial matters? We are happy to help. For more information, please contact:

Contact name: Micha van Lin, Director
Phone: +31 (0)6 24 36 15 95
E-mail: Micha.vanLin@tfhc.nl

If any new developments occur with regards to COVID-19, there is a risk that the mission cannot take place on the planned date. A go/no-go will be given 6 weeks prior to the mission. If the travel advice changes to orange (necessary travels only), the mission will be cancelled or postponed.