Colombia & Mexico | Health~Holland Country Update Session

Powered by Health~Holland, this seminar aims to support Dutch organizations that are interested in doing business in Colombia and Mexico. This is of interest to both newcomers and more experienced companies. The online seminar provides insights into new developments and activities planned for 2025.

When: Tuesday 29 October 2024: 15.30 – 17.00 NL (CEST); 8.30-10.00 MX (CST); 9.30-11.00 CO (COT); 11.30-13.00 BR (BRT)
Where: Online
For: Health Infrastructure, Digitalization, Medical Devices, Public Health, Capacity building and training
Register for free!

Colombia

Colombia’s healthcare system is ranked as the best in Latin America and 22nd worldwide by the WHO. However, the country is working to address some key challenges driving investments in healthcare infrastructure and technology:

  • Closing the gap between urban and rural/remote healthcare access
  • Improving efficiency and financial sustainability
  • Preparing for an aging population and increasing demand for healthcare services

Colombian healthcare stakeholders view the Netherlands as an important partner and reference point for healthcare development. The Netherlands is considered a frontrunner in healthcare digitalization, positioning Dutch companies well to contribute to Colombia’s digital health transformation. However, Colombia is not an easy market, that requires a long-term approach and investment in building relationships. Navigating policy developments such as the Reform Salud, regulatory processes and overcoming potential language barriers and cultural differences in business practices is key.

Mexico

Mexico has dismantled its Seguro Popular healthcare program and is transitioning to a more centralized system through INSABI and IMSS-Bienestar, aiming to provide health services for the uninsured population.

Key challenges in the Mexican healthcare system include:

  • Inequity in access to healthcare between urban and rural areas
  • Financial protection for patients, with high out-of-pocket expenses
  • Quality of care, which is perceived as low by the population
  • Fragmentation of the health system across different public and private providers
  • Addressing the growing burden of non-communicable diseases

What to expect?

This webinar will provide insights into:

  • Trends and developments in the healthcare sector with an aim to create market access opportunities
  • Key policy developments in both countries
  • Experiences of other Dutch entrepreneurs active in both countries
  • Upcoming opportunities to visit Colombia in February 2025, such as the Life Sciences & Health Mission to Colombia

Who should join?

The seminar is relevant for Dutch companies and institutions that could contribute expertise and solutions in areas such as:

  • Healthcare facility design and construction, particularly for primary care centers
  • Medical equipment and technology, especially for diagnostics and treatment of non-communicable diseases
  • eHealth and digital health solutions to improve access and efficiency
  • Knowledge sharing and training programs for healthcare professionals
  • Consulting on healthcare policy and system design
  • Innovative models for preventive care and health promotion
  • Collaborative research initiatives
  • Welcome & Opening
    By Daphne Elberse, Task Force Health Care

Challenges and opportunities of the Reform Salud in Colombia’s healthcare system

  • Current status of the Reform Salud and its implications for (private) healthcare providers
    By Carlos Meija, Fundación Prevrenal
  • Challenges and opportunities in the context of the reform from the perspective of a Dutch business in Colombia
    By Daniella Naranjo Caicedo, Elsevier
  • Opportunities for international collaborations and success factors for entering the Colombian healthcare market
    By Jan Willem van Bokhoven, Holland House Colombia
  • Q&A and way forward for Colombia

Latest trends and developments of Mexico’s healthcare system

  • Public health care priorities and opportunities for international collaboration
    By Santiago March, Fundacion Mexicana para la Salud (FUNSALUD) and Asociación Nacional de Hospitales Privados (ANHP)
  • Supporting Dutch organisations accessing the Mexican healthcare market
    By Alex de Kerpel, Embassy of the Kingdom of the Netherlands in Mexico
  • Q&A and way forward for Mexico
  • General closing and Q&A for Latin America
    By Daphne Elberse, Task Force Health Care

Participation costs

This event is free of charge.

Daphne van TFHC

Contact

Do you have any questions about the program or other matters? We are happy to help. For more information, please contact:

Contact name: Daphne Elberse, Project Manager
Phone: +31 (0) 6 26 95 15 74
E-mail: daphne.elberse@tfhc.nl