Colombia PIB | Boosting your healthcare business

February 9, 2021 - December 31, 2021

The strong ties between the Colombian and Dutch health sector have proven to be an excellent match. Already promising projects, successful market entries of Dutch innovations and knowledge exchange between our health sectors are taking place. As investments in Colombian healthcare continue to grow, new significant opportunities for Dutch healthcare innovators arise. Would you like to take your business in Colombia to the next level?  Join the Partners in Business (PIB) WeCareColombia, a new strategic programme to position yourself on the Colombian market and turn potential leads into clients. The PIB has been signed and entered into force in May 2021. 

Demand for smart health solutions in Colombia

The Colombian health system has made tremendous strides to improve quality and achieve nearly universal access of health services to its population. This trend will continue as the Colombian government made healthcare a cornerstone in its National Development Plan (PND), allocating significant funds to invest in improving the Colombian health infrastructure, digital transformation, public health programmes and the health workforce. Capacity building in rural health systems is a high priority. The government adopted the Territorial Care Model (MAITE) which objective is to guarantee full access to the right to health in underserved rural territories areas (Amazonas, Vaupés, Guainía, Chocó, Vichada, Guaviare and La Guajira). Furthermore, the private health sector is growing with growing coverage of private insurance and providers investing in facilities.

These trends and investments lead to opportunities in hospital design & build, digital transformation, remote care and telemedicine, public health, health workforce & education. To capitalize on these opportunities for collaborations in Colombia, Task Force Health Care and Netherlands Enterprise Agency (RVO) coordinate the Partners in International Business-cluster WeCareColombia.

This 3-year programme aims to…

  • Identify concrete opportunities and project-leads for Dutch Connected Care solutions
  • Build strong relations with key decision-makers, clients and (business) partners
  • Position Dutch health solutions in the Colombian health system
  • Facilitate pilot projects and scaling-up in Colombia
  • establish a positive impact on the Sustainable Development Goals

Increase your business in the region by…

  • presenting your solution under the banner of a national public-private programme
  • getting connected to relevant counterparts in the public and the private sector
  • gaining extensive knowledge of the LSH sector in Colombia
  • being part of a network of like-minded entrepreneurs who share experiences
  • providing input on which (common) trade barriers should be addressed
  • converting opportunities into sales during several activities across 3 years

Creating opportunities through a comprehensive programme

Between 2021 and 2024, we will…

  • appoint a local liaison to position the Dutch LSH sector, expand our network of Key Opinion Leaders, and identify opportunities for collaboration
  • organize a Holland Lounge on the OES Conference Trade Fair
  • visit Colombia through (virtual) trade missions, roundtables and matchmaking sessions
  • invite Colombian key stakeholders in an influential programme to visit the Netherlands and showcase solutions
  • organize focused dialogues and co-creation sessions with potential clients and partners
  • develop marketing tools to promote the Dutch LSH sector in Colombia

All-in participation fee: EUR 5,000 excl. VAT* per year and in-kind hours for participation in the program activities.

    • Includes participation to all activities and services throughout the year (excludes travel and hotel costs)
    • Use of a liaison officer hired by the Netherlands Embassy in Colombia, custom made NL branding and support of the Dutch government and Task Force Health Care.
    • Activities could be outbound missions, trade fair participation, inbound missions, matchmaking, roundtables. (2-4 activities per year are foreseen)
    • Which activities are organized is decided on by the needs of the cluster in collaboration with TFHC and the Dutch government
      *TFHC Partner fee is EUR 4.000,- excl. VAT (interested in becoming a TFHC Partner? visit our website!)

At the moment, the participants of the cluster include:

    • Coolfinity
    • Erasmus MC
    •  Resonandina
    • Royal Philips
    • Spectator Healthcare
    • Topicus

Interested in WeCareColombia?

Are you interested to boost your business in Colombia and do you want to join? Or do you have any questions about this programme? Please contact Micha van Lin, director TFHC:

E: micha.vanlin@tfhc.nl
T: + 31 6 24361595

 

About TFHC
Established in 1996, Task Force Health Care (TFHC) is the platform for the Dutch Life Sciences & Health sector. Our not-for-profit platform supports Dutch companies, NGOs, knowledge institutions, healthcare providers and governments to realize their international ambitions in the LSH sector. TFHC has built extensive experience with the Colombian health sector. A programmatic approach was set up in 2016 with the establishment of the Latin America platform. Since then, TFHC in cooperation with the Netherlands Embassy in Bogotá and partners has conducted market studies in 2016 and 2019 and organized in- and outbound trade missions to/from Colombia (2020, 2018, 2017, 2016) while a number of incoming and outgoing missions on selected subjects (oncology, palliative care & nursing) from Colombia were organized in 2019-2020. Furthermore, TFHC has received large Colombian delegations in the annual Health~Holland Visitors Programme since 2017.