Canada | Launch Market Study

This year we will launch a Market Study about Canada. In this study you’ll find information about the (upcoming) market opportunities. Canada is absolutely an interesting country to do business in. Canada has a lot of similarities with Europe, even more than the Unites States. The country has a lot of interest to work together with European partners, especially in the field of technology. And did you know that Canada positions itself as the perfect stepping stone to do business in the United States?

For this market study we have set up an experienced team of experts, who carry out the research. Task Force Health Care (TFHC) will use our accumulation of knowledge, experience, network and works closely with the Dutch Topsector Life Sciences & Health. The Consulate General of the Kingdom of the Netherlands in Toronto is the contracting party of the Canada market scan. The consulate, together with their collegues in Canada and the Netherlands Enterprise Agency (RVO) will be engaged with the progress and realization of the studies.

About Canada

Canada is the second-largest country by land area and has a population of 38 million people. The country has the world’s 10^th largest economy and its Gross Domestic Product is 1.7 billion USD (2019). In 2019, the health expenditure represented 11.5% of Canada’s GDP.

Canada faces issues that are common for developed economies: an aging population, increased healthcare expenditures, shortage of healthcare workers, and long waiting times.

Reasons to do business in Canada

Although you’ll have to wait for the full market study, we can already reveal a couple of reasons why you want to do business in Canada:

• The similarities between Canada and West Europe.
• The CETA: a trade agreement between the European Union (EU) itself, the EU Member States and Canada.
• It’s the perfect stepping stone to do business in the United States

Focus areas of the study

Through collecting information on specific health-related topics, the market scan gain insight in where the Canadian opportunities and strengths and Dutch LSH interests and knowledge overlap and show the most potential to grow collaborations to the benefit of both countries. The focus areas of this study are:

• Digital transformation of health and care
  • eHealth and Digital Health
• Affordable medical technology for sustainable care
  • Medical products and devices, personalized technology, robotics, consumables and disposables, diagnostics, and Artificial Intelligence as a technology.
• Ageing society
  • Products and services in the area of prevention, rehabilitation, elderly care and home care, independence, and dementia.
• One Health
  • The prevention and control of infectious diseases that can be transmitted from animals to human. For the LSH sector, combating anti-microbial resistance (AMR) is an important component of One Health.

Stay tuned

As stated above, Canada is super interesting to expand your business to. Make sure you’ll be the first to know when this Market Study will be launched and fill in our contact form and mention Canada in your message.