Join WHX Dubai
Join WHX Dubai 2027 on a Dutch pavilion co-organised with the Consulate-General in Dubai, the Middle East’s leading healthcare trade fair and conference, and connect with the region’s most influential healthcare leaders. Showcase your innovations, explore international partnerships, and access fast-growing markets across the Middle East, Africa, and Southeast Asia. Take this opportunity to accelerate your international growth and strengthen your global presence.
Event Details
For:
25 January 2027
–
29 January 2027
United Arab Emirates, Asia
Dubai
How This Event Supports Your Growth
WHX Dubai (World Health Expo Dubai 2027 | Formerly Arab Health) brings together the full healthcare ecosystem: from life sciences and medical devices to digital health, wellness, prevention, and future-oriented care concepts. It offers Dutch LSH companies a strategic gateway to build partnerships and expand their reach in the Middle East, Africa, and Southeast Asia.
Dutch participants benefit from:
• Direct access to high-level decision-makers including ministers of health, hospital executives, investors, insurers, and technology companies
• Opportunities for B2B, B2G, and G2G relationships
• Insights into local regulations, healthcare structures, and market developments
• Chances to secure new contracts, partnerships, and pilot projects
• Strengthened visibility and reputation through collective Dutch branding
• Additional exposure with visitors from (East) Africa and Southeast Asia
Key Themes & Opportunities
WHX Dubai highlights the latest trends and innovations in global healthcare. Key themes include:
- Digital transformation and eHealth solutions, including AI, big data analytics, and telehealth
- Innovation in hospital and clinical workflows, focusing on efficiency, patient safety, and outcomes
- Cutting-edge medical technology and smart healthcare solutions
- Life sciences and biosciences innovations, including biotech and regenerative medicine
- Public health, prevention, and wellness initiatives
- Opportunities for networking, international partnerships, and market expansion
These themes create a dynamic environment for Dutch companies to position themselves as leaders in innovation, develop collaborations, and gain insights into high-growth healthcare markets in the Middle East, Africa, and Southeast Asia.
What to Expect
WHX Dubai attracts around 4,300 international exhibitors and over 235,000 visitors from more than 180 countries. Attendees include healthcare providers, policymakers, investors, procurement professionals, hospitals, insurers, and technology companies. Dutch participants can expect:
• Preparatory knowledge and information sessions: Market insights, guidance on business culture, and strategies for effective stakeholder engagement in the region.
• Networking and matchmaking activities: Collective events at the Dutch pavilion, targeted B2B/B2G/G2G meetings, and knowledge-sharing sessions to deepen and expand professional relationships.
• Collective presence at the Dutch pavilion: Central hub for meetings, enhanced visibility through branding, and access to international stakeholders, including visitors from (East) Africa and Southeast Asia.
Participation ensures companies are fully prepared to maximize the impact of their presence at WHX Dubai, generate leads, secure partnerships, and gain insights that support international growth.
Photo copyrights: Courtosy of WHX Dubai
Participation Costs
Support International Business
Support International Business subsidy can be requested from RVO. If your activity meets the conditions, the subsidy may cover up to 50% of the eligible costs, with a maximum of €2,500.
- *Please be aware that collective participation is conditional to grants and therefore not guaranteed.
Booth Options & Pricing
The Dutch pavilion offers participants a booth option of 5 m² or 10 m², along with access to a shared lounge of 40 m². Please note that participation is limited, and places will be allocated on a first-come, first-served basis. There are 8 booths available of 5 m2 and 2 booths of 10 m2.
Who Should Participate?
WHX Dubai is ideal for Dutch SMEs and startups in the LSH sector who want to:
- Enter or expand in high-growth international markets
- Establish and strengthen collaborations with healthcare providers, government entities, and private sector stakeholders
- Gain insight into local regulations, healthcare structures, and market dynamics
- Present innovative solutions in life sciences, medical technology, digital health, and wellness
Collective participation under the Dutch pavilion, co-organised with the Consulate-General in Dubai amplifies credibility, enhances visibility, and positions the Netherlands as an innovative and trusted partner in international healthcare. Companies benefit from a supportive environment that encourages collaboration, business development, and strategic market entry, ultimately increasing the potential for sustainable growth.
Impressions WHX Dubai 2025
Register Now
For more information about participation, logistics, or financial matters, please contact:
Helena Pluimes, Project Manager
+31 (0)6 57 07 62 78
Helena.pluimes@tfhc.nl
*Please note: the organisers have the right to make a selection in case of high interest.
*10 m²: Sold out.
"*" indicates required fields
Event Details
For:
25 January 2027
–
29 January 2027
United Arab Emirates, Asia
Dubai
In Collaboration With
Ukraine
